Yes Logo: Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market

This book explores branding market strategies to succeed in China, the world's largest consumer market, offering innovative ideas and insights from recognized business analysts/writers. It provides valuable knowledge for executives, owners of businesses, branding/marketing professionals, financial investors and analysts, business professors and researchers, graduate and undergraduate students, and readers interested in these topics.

Format: Hardback
Length: 207 pages
Publication date: 17 October 2023
Publisher: Springer Verlag, Singapore

This book delves into the secrets of branding success in China, the world's largest consumer market. It explores the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China, and the magical key to unlocking the locked doors. The book offers a comprehensive analysis of the Chinese consumer market, combining both macro-discussions and in-depth analyses of representative cases. It provides valuable new knowledge about how to succeed in the global market, offering foodstuff for both thought and enjoyment. The book features innovative branding strategies, programs, and activities that are fresh and interesting to readers. Additionally, it offers in-depth analyses and specific insights provided by well-recognized business analysts/writers, which are not available in other publications. Overall, this book is a must-read for executives of global brands, owners of medium-and-small-sized businesses aiming for the global market, branding/marketing professionals, financial investors and analysts, business professors and researchers in universities and colleges, graduate and undergraduate students, and readers with an interest in these topics in the general public.

Dimension: 235 x 155 (mm)
ISBN-13: 9789819966073
Edition number: 1st ed. 2023